Cetaphil Identity Rebrand
Graphic Design, Copywriting, Packaging, Branding
The rebranding of this iconic skincare line elevates the sophistication of the products through the use of clean, distilled visual language and a monochromatic sensibility. The molecular imagery works to both tie various products together as a system and also differentiate them as unique formulas. The modular structures are designed to link optically when stacked on a shelf, representing the complete treatment system.